StartupBackpack

Written by StartupBackpack // Thursday, October 4th, 2007
Topic: Advertising, Businesses, Marketing, Promotion

Microsoft’s Office Live Small Business sector has teamed up with The Search Agency to help get small businesses rolling on the basics of marketing a website.

The Search Agency will develop a range of new services that are aimed at getting smaller businesses up and running on search engine marketing. Through the partnership, the Agency will develop keyword advertising campaigns for Microsoft Office Live Small Business customers and teach courses that cover all the essentials.

With more and more businesses getting online, its becoming increasingly important to market in the right places, such as though ad networks, on specific websites, and through search engine’s like Google, Yahoo! and Live.com.

Written by StartupBackpack // Thursday, October 4th, 2007
Topic: Businesses, Conferences, Demo, Entrepreneur, Meetings, Promotion

Tucked away deep in Boston’s Cambridge district, the Web Innovators Group had an evening of Demoing.

For entrepreneurs and developers, its always best to get out into the field and ask people what they think of your applications, products and services. A consumers point of view is what can make of break your baby. You might have an idea, but if you give the consumers what they want, your goldmine will arrive, and the success of your business will most likely be ensured.

The Web Innovators is a group that promotes the web and mobile innovations around the Boston area. GigaOm’s François Schiettecatte attended the Web Innovators event in Boston and reported on some interesting online and mobile based applications that were demoed, including:

• FrameChannel - a web service platform thta allows users to manage content delivered to Wifi picture frames.
• GoLoco - Facebook application that allows people to share rides and costs associted with operating a vehicle.
• DesignMyRoom - web based application that allows home owners to try out different interior design options.
• Mobleo - mobile bookmark management.

Web Innovators in Boston will be held next on November 6th 2007.

Written by StartupBackpack // Thursday, October 4th, 2007
Topic: Businesses, Entrepreneur, Expert Advice, PDF

Looking for some tips on starting up your business? Allen Stern from CenterNetworks has been following web based companies for some time and is considered an expert in the field. He has compiled an excellent ebook filled with startup tips from the famous faces of the web world.

Check tips out from successful entrepreneurs who have got their ideas up off the ground. The ebook includes tips from:

• Alex Bard, goowy
• Ben Elowitz, Wetpaint
• Craig Walker, GrandCentral
• David Weekly, PBwiki
• Tara Hunt/Chris Messina, Citizen Agency

Written by StartupBackpack // Friday, August 17th, 2007
Topic: Backpack

Niklas Zennstrom, the founder of Kazaa, Skype, and now Joost was invited to talk at Zeitgeist and share his views on Entrepreneurship. Its a great look into the mind of the creator of some of the worlds leading businesses. Take a break from your business operations this weekend and watch it.

Written by StartupBackpack // Monday, August 13th, 2007
Topic: Businesses, Travel, Workspace

Flying can be extremely tiresome, boring and downright annoying. But nothing makes it more worthwhile than flying executive class, larger seats, better service, and the use of private lounges to work away in. And nothing smell like business class more than deluxe airport lounges.

The London Heathrow Clubhouse by Virgin Atlantic is a $21 Million, 27,000 square foot retreat. Complete with a spa, exclusive dining options, arcade, wifi business facilities and all around relaxing business environment.

Hong Kong Pier and Wing by Cathay Pacific holds two lounges with 80 personal living spaces comprising of five foot wide offices with desks, computer and phones. There is also a marble shower suite and private cabanas to relax in. Of course there are private video games and an 80 foot long bar to sit at.

Kuala Lumpur has the Golden Lounge that is for premium class airport travelers only. Its putting green, buffet, and business center ensure a relaxing atmosphere. And it doesn’t stop there, like the other executive business class airport getaways, the Malaysia Airlines facility has a Relaxation Room with massage chairs.

Qatar’s Doho International Premium terminal has a $90 Million 100,000 square foot terminal exclusively for first class and business class travelers. Porters take bags and show you to all of the luxuries that you could imagine. From soothing fountains, to business centers with secretaries and wifi, to a 24 hour walk in clinic, and massage center with jacuzzi. When its time to leave, a lounge staff member will gently notify you and a private car will also take you away to your flight.